Implementing A Integrated Customer Relationship Management

[7] Implementing a fully integrated Customer Relationship Management offers significant benefits for enterprises, †¢ Streamlining the business process – this improves effectiveness in an efficient manner †¢ Increased customer satisfaction as the CRM primary focus is for building the relationship of an enterprise with its customer base †¢ Focus of the organization implementing a CRM system would be consistent †¢ Maximizing the opportunities through various modes of communication and marketing with customers and a growth in customer base †¢ Help find key points by analyzing customer information, ticketing/problem statements †¢ Reduce costs, wastage and complaints Organizations accept CRM as a strategic focus medium for integrating fully with customers and help in the management and decision making process appropriately. 3.3 CRM Planning process For any organization to implement a successful CRM is by having a collective and unified vision from board executives, stake holders to operational personnel. The organization and the customers have conditions when building relationships, Organizations need to increase profits and hold its customer base whereas Customers need a quality product with good service and an acceptable price. Objectives for organizations to build customer relationships [8]: †¢ determine mutually satisfying goals between organization and customers †¢ establish and maintain customer rapport †¢ produce positive feelings in the organization and the customers TheShow MoreRelatedBandon Group, Integrated case study Essay1225 Words   |  5 Pagesï » ¿ Integrated Case Study: Bandon Group, Inc. (Determining Feasibility of an ERP System and Supplier Recommendation and Evaluation) Submitted to: Professor Stephen Huber Enterprise Resource Planning (CIS511) Strayer University, Takoma Park Campus August, 2014 This paper is the continuation of Bandon Group Inc. integrated case study. This part of the case study mines feasibility of an ERP system at Bandon Group and evaluate alternative ERP and CRM packages for BandonRead MoreHardware and Project Considerations When Implementing a New CRM System1638 Words   |  7 PagesHardware and Project Considerations When Implementing A New CRM System The most effective Customer Relationship Management (CRM) systems are deliberately designed to align and enhance the strategic initiatives and programs of a given business or enterprise. They must take into account customer preferences, needs and wants as well, and strive to create a foundation of shared information and insight over time There are a myriad of studies that show how effective CRM systems are in transforming businessesRead MoreAssignment 2: Chain Management at Durham International Manufacturing Company (Dimco)1373 Words   |  6 PagesAssignment 2: Chain Management at Durham International Manufacturing Company (DIMCO) Case Study Determine whether integration efforts should start with suppliers, distribution, or both. Explain the rationale for your decision. What are the basic components of a supply chain? Most companies are utilizing a five supply chain components, in order to bring products to the marketplace. The five supply chain components are Suppliers, Manufacturers, Distributors, Retailers, and Consumers/Customers. Effective integrationRead MoreProposal to Implement Erp1605 Words   |  7 PagesProject Proposal Sheet 1.0 Idea HANA KIMI CO. would like to adopt an online Supply Chain Management System (SCM) whereby the customers may buy company s products online via company s website and able to track the status of the order including the availability of the stocks by integrating the Online Sales System with the company s Inventory, Manufacturing and Production System. 2.0 Type of Project #8730; Revenue Generating #8730; Cost Savings 3.0 Type of System Horizontal: Read MoreDurham International Manufacturing Company1445 Words   |  6 PagesSupply Chain Management Running head: SUPPLY CHAIN MANAGEMENT AT DIMCO Supply Chain Management at Durham International Manufacturing Company (DIMCO) Revenia J. Smith Strayer University SUPPLY CHAIN MANAGEMENT AT DIMCO Abstract (not required) SUPPLY CHAIN MANAGEMENT AT DIMCO 1. Discuss the Current Supply Chain System at DIMCO In order to manufacture its product line, DIMCO uses approximately 1,350 raw materials and/or components purchased from approximately 375 differentRead MoreEssay on Describe at least two benefits if using enterprise systems.916 Words   |  4 Pagesï » ¿Describe at least two benefits if using enterprise systems. Enterprise system is an integrated enterprise-wide information system that coordinates key internal processes of the firm. Set of integrated modules for applications such as sales and distribution, financial accounting, investment management, materials management, production planning, plant maintenance, and human resources that allow data to be used by multiple functions and business processes. Enterprise systemsRead MoreImplementing An Enterprise Resource Planning System1474 Words   |  6 PagesToday’s owners and management teams are faced with making tough decisions about how to manage operations in their organization. They need to be innovative to help reduce internal costs, improve processes, and increase efficiency across the organization (SelectHub, 2015). Thus, implementing an enterprise resource planning (ERP) system can provide many benefits to an organization. The benefits of using an enterprise system offer particular benefits, such as the support of teamwork, an improved responseRead MoreGlobal Issue : New Information Technology Initiatives1625 Words   |  7 Pagesterm and presents the key concepts for each initiative. It discusses the advantages of implementing these initiatives, identifies the challenges, and suggests vendors who could help implement these initiatives in the company. The 3 initiatives are customer relationship managemen t (CRM), business intelligence (BI) analytics, and agile development methodology. CRM helps in understanding everything about the customers, including their business challenges, current use of products (both ours and competitors)Read MoreRubber Company1252 Words   |  6 Pagesstatus. So during this declining phase, the company needs some major transformational changes so that Atlas can regain its position and pride back. 2) Why did Harrison focus on an integrated supply chain as a significant element of Atlas’ new strategic plan? As Harrison and his team found that Atlas lacked integrated supply chain capabilities due to which disjointed distribution network was there and various third – partly logistic companies were used which lead to many problems and challengesRead MoreThe Relationship Between Strategic Planning And The Marketing Management Process759 Words   |  4 Pages– Marketing Analysis Final Exam Question #1 (6 points) Describe the relationship of strategic planning and the marketing management process. The strategic planning is a long look at the future or path of growth that the company wishes to go in. To achieve that growth or travel that path several objectives are needed to keep that company on the correct one, marketing management is a part of that process. If the market management is not adhering to the overall strategic plan of the company, it could

Health of the Family Business Consultant Report - Pizza Franco - Free Essay Example

Sample details Pages: 9 Words: 2645 Downloads: 8 Date added: 2017/06/26 Category Business Essay Did you like this example? PIZZA FRANCO Contents Executive Summary Health of the Family Business Consultant Report Analysis Conclusion Recommendations References Executive Summary Pizza Franco is a family business that operates a pizza chain and has been in the business for decades. The company has flourished when it comes to expanding its chains but the business lacks behind in terms of having a vision and proper organizational strategies. Pizza Franco has a strong unified family that is running the business with strong communication amongst them. But the company does not have a proper organizational strategy, strategic plan, succession plans and shareholder management plans. Pizza Franco does not have a board of directors and has very few external members as part of their employees. These factors lead to the business not being able to develop properly and effectively and lacking behind when it comes to innovation or diversification. Pizza Franco should establish a proper board of directors that is able to communicate with shareholders on a regular basis, they should observe the business and provide guidelines and recommendations on how to improve the busin ess. The board of directors will help give the business a direction and therefore help in its development. Another important step that should be taken by the business is to ensure that there is cohesion and coordination among family members, more non-family members should be brought in to fill in managerial positions in order to increase diversification among the firm if they have more experience than existing family members. Furthermore, the business should develop a proper succession plan so that conflicts can be avoided when filling out important positions such as CEO, CFO and the experienced person is selected for the position. Don’t waste time! Our writers will create an original "Health of the Family Business Consultant Report Pizza Franco" essay for you Create order Health of the Family Business Consultant Report Pizza Franco is a family run pizza chain that has been working for decades and has expanded their operations in a major way. The owner of the company is Don Franco and his sons have been appointed at various managerial positions within the company. The business has been operating for a long time but still it lacks a proper business strategy that is required for a family business. A family business is a synthesis of: ownership control (15 %+) by two or more members of a family or a partnership of families, strategic influence by family members on the management of the firm, concern for family relationships and the dream (possibility) of continuity across generations. By definition, Pizza Franco is a family business. Analysis The key criterion of a successful business is that there should be a mutual understanding and interdependence between all the groups present in a business. These groups include family owner, family members, and non-family members/employees. A proper family business realizes the fact that family dynamics play a very important and influential role in business and family influences the business and vice versa. Furthermore, ownership also plays an important role in influencing the business and the family. So all these groups are related and are independent as well as dependent on each other. If one system is not working properly, it will have a bad effect on the other system. Pizza Franco has established itself as a family business but it is not aware of the relation and influence of these groups on each other. Pizza Franco lacks a proper structured family council that is necessary for discussing and resolving problems before they turn into big issues, educating the family about the re sponsibilities that they have when they are part of the ownership and the management and helps in facilitating a proper communication process that enables the family to create a proper family plan. Pizza Franco also lacks of a proper management team which should include both family and non-family members. When the CFO of Pizza Franco, the eldest son of the owner, died, the family was in a conflict as to who to appoint as the new CFO; Alexander, who was the son of the owner and had no experience at all, or an external manager. The family favored Alexander over an external manager. Having less or no non-family managers reduces the efficiency of the management. The management team is responsible for coming up with business plans, strategic plans and contingency plans and experienced people are needed for this. The most important factor that Pizza Franco lacks in is of an absence of a proper board of directors. A board of directors is important for a company because it adds onto the per spective of the owner, makes efficient and effective business plans, as well as monitors the companyà ¢Ã¢â€š ¬Ã¢â€ž ¢s performance, makes important decisions regarding investments and dividends and keep family members informed about the performance of the business. A firm should have a proper organizational strategy so that it can work efficiently. Businesses should be well aware of what their organizational hierarchy is, what type of skills do people at each post should possess and who is responsible for each department in the business. A proper organizational structure should be able to make sure that the organization is decentralized or centralized. The roles of family members and non-family employees should be carefully defined and the extent of the involvement of family members in the management should also be set properly. Pizza Franco lacked a proper organizational strategy. The business had no proper set guidelines for family members and it lacked a sense of direction. I t can be apparent from the fact that when the owner was looking for a replacement for the CFO, he had to consult various people before coming to a conclusion. But despite this, the communication strategy of the business is efficient. In the process of coming to a decision to select the CFO, the father decided to consult all shareholders involved and make a collective decision. Good governance is also important for any business to flourish. Governance needs to be efficient and for a family business to achieve that, they need to make sure that they have a proper structure (with rules and guidelines) and encourage emotional intelligence among their employees (both family and non-family members). Like any other business, a family business should also have a clear strategy concerning their mission, vision, succession laws, shares and much more. Pizza Franco lacks in this area as well. Despite expanding their business to such an extent, they still do not have a formal strategy to carry out their business. While their communication strategy is strong and effective, they need to be clear about what their long-term and short-term goals are and how their business should be able to operate. Family firms need help in governing the familyà ¢Ã¢â€š ¬Ã¢â‚¬Å"ownerà ¢Ã¢â€š ¬Ã¢â‚¬Å"management relationship. The desired outcome is rational economic and family welfare decisions unencumbered by traditional family dynamics. Governance can be provided for through ownership structure, different classes of voting and nonvoting stock, buy-sell agreements, a family constitution. Pizza Franco also lacks of a proper board that is essential for firms to operate effectively. Board composition in family-controlled firms in the SP 500 found that companies, in which independent directors balanced the influence of founding families on the board, performed better and created greater shareholder value. Firms in which founding family ownership remained (and relatively few independent directors served on the board) performed significantly worse than nonfamily firms. Shareholder management in the firm is also very important as shareholders are the ones who own the firm or the business and are responsible for its well-being and development. The shareholders in Pizza Franco are all family members and therefore a proper plan for their management does not exist. Shareholder wealth management and stewardship is important as these factors make sure that the firm is on its way to development and is maximizing its profits. With a proper shareholder wealth management plan in place, the shareholders of the firm will be motivated to maximize the wealth of the firm, increase its stock prices, increase the overall value of the firm and in turn increase the net worth of the individual who is holding the stock. Stewardship, on the other hand, involves the concept that the owner of the firm or any shareholder that is involved in the business is not in it solely for the financial gains b ut wants to contribute something to the community and the workers, they want the business to keep on growing and succeeding long after they are gone and are basically looking for long-term instead of short-term gain because of the desire to have future generations take over the business.Pizza Franco encourages stewardships among its stakeholders as they are expanding their business, are settling in for the long-term and are involving future generations in its operations. But the company, then again, lacks a clear strategy for the business and it needs to define its long-term and short-term objectives. Shareholder meetings are also very important as these represent one of the best opportunities to educate owners about their responsibilities and what the company and its management expect of shareholders and allow for financial, business, and competitive information-sharing and communication on other issues critical to a family firm in a disciplined and proactive manner. Family shareho lders expecting to fulfill their responsibility of aligning management interests with shareholder priorities and holding management accountable need to have a thorough understanding of financial statements. They need to be able to make sense of what the numbers say about the firm and its competitive condition. In order for a family business to keep on operating efficiently for a long time, succession policies need to be defined clearly and efficiently. A proper succession criterion should be set for each post (mainly the important posts such as the CEO) and successor goals should be identified. Without proper successors taking over the business, the family business would fall apart and would fail in a very bad way. A family business also needs to ensure that successors also fit the profile of successful successors. For example they can be people that know the business well or even love the nature of the business, they are guided responsibly by the previous generation, by advisors , and by a board of outside directors, they have good relationships and the ability to accommodate others, especially if part of a successor team, they can count on competent nonfamily managers in the top management team to complement their own skills or they have controlling ownership or can lead, through allies. Pizza Franco did not have clear succession policies. They lacked behind this area. The example of setting up a new CFO when the ownerà ¢Ã¢â€š ¬Ã¢â€ž ¢s son died is a clear example of how important it is for the business to have a clear succession policy. Despite having a lack of experience, Alexander (younger son of the owner) was keen and adamant to take his brotherà ¢Ã¢â€š ¬Ã¢â€ž ¢s place as the new CFO of the organizations. The family could not reach a consensus on this decision and consultants had to be bought in to contribute to this decision. The meeting ended with a mutual agreement of appointing an interim CFO for a period between 6 months up to a year until Alex ander gains the necessary experience needed to succeed. The aim of the consultants was to reach a decision that would satisfy all the family members and avoid a family conflict. Therefore it is clear that Pizza Franco needs to have a proper succession strategy in order to avoid such conflicts and decision making processes in the future and be clear about what the organization wants. Conclusion Pizza Franco is a family business that has developed in terms of its locations but it still needs to go a long way when it comes to strategy. The business has developed itself efficiently in a few areas but it still needs to work in various other parts. Pizza Franco has a family council which lacks in structure and experience but is very effective for collective decision making among family members. Furthermore, they have a vague stewardship strategy as the owner of the business is working for the long-term and want to make sure the business remains successful in the future. The family is also much unified when it comes to taking decisions which is an important trait for a business to have. But Pizza Franco lacks various necessary things. They do not have a board of directors which is important for a business to perform and progress efficiently. The business denotes the notion of unhealthy family culture perhaps rooted in the sonsà ¢Ã¢â€š ¬Ã¢â€ž ¢ limited business knowledge and la ck of vision especially expressed by Alexander who is assertive on his decision to take on the role as the CFO at current times). To an extent this problem lies in the structure of the business, as the head of the family and the business, the father, has not started to integrate the younger sons in the business operations. The company lacks in strategic planning, succession planning and shareholder strategy. These strategies ensure that conflict is minimized among family members. Furthermore, Pizza Franco also lacks in diversifications when it comes to having more non-family members as managers. They do not have a proper organizational culture which is necessary for any business to thrive. Recommendations The most important step that should be taken by Pizza Franco in order to improve their business is to have a board that oversees the business and works for its progress. The role of the board is prominent in the governance of the relationship between a family and its business when the ownerà ¢Ã¢â€š ¬Ã¢â‚¬Å"familyà ¢Ã¢â€š ¬Ã¢â‚¬Å"business interaction is perceived as a positive-sum dynamic. Pizza Franco needs to ensure that their board is also adaptable to any sort of change in the company. The board should develop or approve the strategic plan, participate in the management development plan, and prepare the leadership continuity plan and the contingency plan. The board should work works with a professional team of advisors to prepare a succession plan and should use a succession planning consultant to ensure that the board takes steps professionally. The other step that should be taken by them is to have proper defined succession policies. These policies will ensure that conflict among family members is reduced when succession needs to take place and the process is done smoothly. The business needs to ensure that more non-family members are placed at managerial positions if they have the required experience since it will bring more innovation and diversification into the firm. A management team should be developed by Pizza Franco that should evaluate potential successors for management, including family and non-family members and promotion and succession should avoid nepotism and management should promote the most qualified candidate. A systems approach should be adopted by the organization in which all the family members are made aware of their relation to each other and their effect on the business. Training of potential heirs from an early stage in their life by offering them internship or working opportunity at market rates should also be given importance. Employees and members should be made aware about emotional intelligence and they should be able to recognize each otherà ¢Ã¢â€š ¬Ã¢â€ž ¢s feelings and manage emotions effectively. References Anderson, R. and Reeb, D., Board Composition: Balancing Family Influence in SP 500 Firms, Administrative Science Quarterly, 49 (2004), pp. 209-237. Astrachan, J. H. (2010). Strategy in family business: Toward a multidimensional research agenda.Journal of Family Business Strategy,1(1), 6-14. Eddleston, K. A., Kellermanns, F. W. (2007). Destructive and productive family relationships: A stewardship theory perspective.Journal of Business Venturing,22(4), 545-565. Gersick, K. E., Davis, J. A.,Hampton, M. M., Lansberg, I. (1997). Generation to generation: Life cycles of the family business. Cambridge, MA: Harvard Business School Press. Kellermanns, F. W., Eddleston, K. A., Barnett, T., Pearson, A. (2008). An exploratory study of family member characteristics and involvement: Effects on entrepreneurial behavior in the family firm.Family Business Review,21(1), 1-14. Poza and Daugherty (2013). Family Business. 4th Edition, chapter 6 and 7. 1

Essay about WWI Sources - 1632 Words

As students of history in the 21st century, we have many comprehensive resources pertaining to the First World War that are readily available for study purposes. The origin of these primary, secondary and fictional sources affect the credibility, perspective and factual information resulting in varying strengths and weaknesses of these sources. These sources include propaganda, photographs, newspapers, journals, books, magazine articles and letters. These compilations allow individuals to better understand the facts, feeling and context of the home front and battlefield of World War One. Autobiographies, diaries, letters, official records, photographs and poems are examples of primary sources from World War One. The two primary sources†¦show more content†¦Wilfred Owen asks where are the â€Å"†¦passing-bells for these who die as cattle?† The author of â€Å"Anthem for Doomed Youth† leads his reader through his personal struggle and frustration of war. Owen has an abrasive approach when describing the death all around him and clearly expresses his anger with the â€Å"hasty orisons† for the dead. He speaks directly of battlefront in the first octet and then includes the home front in the second half of his sonnet. Owen’s purpose is not a commemoration of fallen soldiers. Rather, he divulges the disgust and disappointment of war. Like McCrae, Wilfred Owen paints a picture of the multitude of deaths. Back at the home front, â€Å"†¦each slow dusk a drawing-down of blinds.† We can construe that the author is not si mply talking about preparing for bed in the evening, but rather lowering the blinds in a room where yet another dead soldier lies, as an indication to the community and out of respect for the soldier. There is a lack of â€Å"passing-bells for these who die as cattle†¦.no prayers nor bells; Nor any voice of mourning save the choirs.† Owen writes as though he feels that there is indifference among the death of his fellow soldiers. The poem, â€Å"In Flanders Fields,† is impregnated with imagery. â€Å"This poem was literally born of fire and blood during the hottest phase of the second battle of Ypres.† John McCrae had just lost his very closeShow MoreRelatedThe Advanced Technology Of World War I1634 Words   |  7 Pagesadvanced technology of WWI influenced how war was fought. In this paper I will analyze how wars were fought before WWI and how during the war, new advancements changed the future of warfare. Themes about WWI the paper will include are weapons, vehicles, aircraft, ships, the frontline and support. For my first source I used information from an online source. The article, â€Å"12 Technological Advancements of World War I† includes some weapons, vehicles and support used during WWI. It is relevant becauseRead MoreAustralia As A Part Of The Commonwealth1501 Words   |  7 Pagesoutbreak of World War One (WWI) in 1914. At an individual level, Australians of all ages and bac kgrounds enlisted to fight in WWI for various and complex reasons. Some volunteered to experience adventure and to realise glory, some caved into peer pressure, and some simply enlisted out of boredom. However the fundamental and central motive as to why Australians enlisted was out of loyalty to ‘King and Country’. Through the close evaluation of primary and secondary sources, it is clear to see to whatRead MoreWorld War One Heritage And Remembrance913 Words   |  4 Pagesinhumanity and momentous nature. In fact, it is still source for a cultural and social debate in many countries, primarily Italy. World War One heritage and remembrance is indeed a controversial topic for the Italian civil society: during the last decades, its memory has been widely exploited by political opportunists and a sincere and a truthful representation of the events is far to be portrayed. In point of fact, one of the few reliable sources is embodied by soldiers songs. This project aims indeedRead MoreThe Impact Of Wwi For Artists Paul Nash And Marcel Duchamp Essay1049 Words   |  5 PagesResearch Essay Impact of †¨WWI for artists-Paul Nash and Marcel Duchamp As a number of leading artists got involved in the War, most of the art campaigns stopped. Individual artistic creations became less radical and started to step down from abstraction to concrete representations. In particular, the program in which the government appointed the artists as war correspondents has resulted in some of the most exceptional artworks of this century. This is, perhaps, because the artists have been exposedRead MoreHistory : The Women s Movement1614 Words   |  7 Pagescontributions to war on the homefront in WWI resulting in greater workplace equality, socially through the actions of the Flappers in the 1920’s giving women currently, the confidence and strength that they need to speak up, and politically, through the work of the Suffragists including the Famous 5 to allow women to have the same political rights as men. The first way that the Women’s Movement significantly impacedt Canada’s history was economically, in WWI. This was the first time the role of womenRead MoreWomen’s Role in Wwi: Before and After1357 Words   |  6 Pagesemployment, were women. The outbreak of WWI saw a number of unexpected changes take place within the common social strata. These changes were prompted by the fact that a new wave of social-thinking was taking shape and eventually affected the manner by which the society reflected itself. While men formed political parties, engaged in planning war schemes and creating economic strategies, women also played an essential and significant role during wartime Europe. WWI women can be described to have â€Å"sustainedRead MoreThe First Half Of The Twentieth Century1304 Words   |  6 Pages When talking about global stability in the first half of the twentieth century, it easily comes to our mind the two deadliest wars so far of the human kind’s history: World War I (WWI) or Great War, and World War II (WWII). Yes there have been many conflicts deadly as well, but not the same scale compared with WWI and WWII. The Armenian Genocide by the Ottoman Empire although overshadowed by the events of the Great War reminds us the brutality, cruelty, and the ruthless behaviors that shaped theRead MoreSurgery and The First World War Essay1498 Words   |  6 Pagessuccesses in surgery appear in this book, showing that, to save soldiers, surgery had to become better. Almost certainly the leading reason for deaths in WWI was infection. Bacteria had only recently been discovered and studied, so many surgeons were not as careful of the causes of infections and the danger of open wounds, yet it was in WWI that surgeons began a legitimate use of antiseptics and saw the importance of the creation of cleaner hospital environs. This made a huge impact on infectiousRead MoreEssay What Extent Is Germany to Blame for Ww11735 Words   |  7 Pagesblame for starting WWI? After a massive war, it easy to see why a lot people would point fingers at the country that lost the war. However, is this always correct; or do people jump to conclusions much too quickly? By doing this, do they also create a whole new kind of trouble for themselves to come in later years? Some may suggest that it is more productive to look at the events leading up to the war to determine who was at fault. The blame attached to World War One (WWI) is not exclusivelyRead MoreThe Impact Of World War One ( Wwi )995 Words   |  4 PagesThe Home Front is often overlooked when discussing the impact of World War One (WWI), as the impact is often less glorified when compared to the bloodshed of the battlefields. This exhibition looks at life in Australia during WWI and explores the experiences of those away from the actual fighting who are at home. By extensively using primary sources and brief profiles of both notable and everyday Australians during WWI, the exhibit gives a holistic v iew on life in Australia during the Great War. The

Distribution Channels free essay sample

The distribution Channels allows companies be more competitive, searching how to reduce costs and helping consumers to acquire on an easy way their product. A company that has good distribution channel has a relevant competitive advantage in the market. Distribution channels have advantages and disadvantages that are going to be described along this essay. It is important to take into account that it exist two channels of distribution; industrial and consumer channels. The purpose to mention this is because this two canals if there are very good strategic organized, generates aggregate value to the product, and a result the satisfaction of the consumer and overcoming its expectations about the product. If through the entire channel it is added value by each integrant, the product will be a competitive and top good or service. The book also mentions that the management that it’s in charge of the distribution has to be monitoring the environment. We will write a custom essay sample on Distribution Channels or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The reason of that is that the market environment is always changing, if this environment is efficient monitored, the company can be a step forward so this changes can’t be able to affect the strategic performance. To be continued, also the book mentions some advantages because of the participation of intermediaries in the channel which are: the specialization and division of labor, the reduction of discrepancies of quantity and assortment of merchandise, there is a less distance with the target market, facilitates the purchase process, there is a significant reduction of contacts, facilitates scale economies and as we mentioned on the paragraph before there is a collaboration in the generation of aggregate value of time, place and form. To end with, it is relevant knowing that retailers and wholesalers (intermediaries) contribute in reducing the gaps between producers and consumers, in quality of place and moment. On the other hand, there are several disadvantages that must be taken into account. To start with, according to the book the distribution channels are also social systems, because of this reason the channel has to face with ome problems like: internal conflicts between members of the channel and also between the same members of the organization, another problem is power, this can be a double-edged sword, power has to be applied in the right moment, if not it could generate internal and external conflicts. When it is mentioned power it is important to know that the book talks about 5 types which are: rewarding, coercive, formally legalized, referent and expert. The third problem that can appear is roles, this is an important factor that if is not specified along the canal and inside the organization, then there may be several problems like for example decreasing the quality of the product, service, incoherence between consumers, distributers and producers. To finish with, the last social problem that can leap up is the communication process, if there is not good communication it would be very difficult to achieve the objectives that where purpose at the beginning. There are also some disadvantages because of the participation of the intermediaries in the channels which are: loss of control and management of the merchandise, loss of the information and loss of sales force. To conclude, it is important to take these disadvantages into account, because this problems that rise up in the distribution channel can be controlled with a good strategy, an efficient coordination of the inputs through all the channel, also creating specific and clear objectives, which can cover all participating members of the channel, making this link between needs and performance satisfying both consumers and each individual that participates giving value to the product.