Globalization Essay Example | Topics and Well Written Essays - 2000 words - 4

Globalization - Essay Example As it can be guessed from the restaurant title, it provides mostly substantial meals with a lot of meat. One more peculiar feature is that the prices in this restaurant are quite reasonable. The whole network of Beefeaters covers 141 restaurants in the country and several more in the capitals of some European countries. Each year for about 10-20 new restaurants are introduced in the UK and in the whole world. The great advantage of Beefeater is the opportunity to spend the evening in quiet surrounding, having pleasant communication at a restaurant table. Soft music follows the process of taking food and moreover clients of the restaurant have the chance to have a dance. The space in the restaurant is enough to celebrate remarkable events such as a wedding breakfast, anniversaries and so on. The restaurant interior includes both modern and classical art. The common room suggests the modern design of the interior, while the private cabins are decorated in a floral or classical style. T he specialty of the restaurant is meat cooked on grill. It is believed to be a healthy product since it contains small amount of additives, and other harmful products. On the menu there are different kinds of fish, meat and meat dishes. Beefeater represents a restaurant of the pub type. It means that people visit it not only to have a good meal but to honour the tradition of pub-visiting. Beefeater as any other business nowadays is involved in the process of globalization. â€Å"Globalisation (or globalization) describes the process by which regional economies, societies, and cultures have become integrated through a global network of political ideas through communication, transportation, and trade (Sheila, 2004 ).† It can be said for sure that Beefeater has penetrated into the globalization process. The first thing to be mentioned is that several restaurants of the brand are located in European countries. This process has been taking place for several decades. To enter a for eign market, a company has to fix in the local market and make enough profit to carry out the market research and other procedures abroad. The restaurant Beefeater uses the domestic products while they are quickly-spoiled and cannot be transported from abroad. The design and trends are taken from the American net of restaurants. The very idea of launching the network of the same restaurants in the country belongs to the USA. This network is characterized by reasonable prices, because of the pattern that is copied in every city. With every other restaurant the expenses are reduced by a small percentage, since the organizers know the best way to save money to set up a new building. The cooks can be also referred to the process of globalization since they are invited from other countries. In order to attract even more clients the company has introduced new dishes with the international flavor in the menu. The cooks prepare Indian, Mexican and French meat at Beefeater. The thing is that in order to get employed by the company one needs perfect recommendations, a talent and accuracy. All jobs at the restaurant demand the abovementioned features. The next aspect that connects Beefeaters and globalization is the personal site of the company. On the site www.beefeater.co. one can find the company’s history, menu, services it provides and the working hours. The Internet site also made it possible to leave positive or negative comments on-line. Being on the Internet widens the